MONTHLY SOCIAL MEDIA CONTENT SERVICES
You run the business.
We build the content.
A monthly content team for business owners. We research, script, edit and publish. You share your expertise and record the footage.
Monthly packages from $2,695 USD · Research → scripts → editing → publishing
ILLUSTRATIVE CONTENT DIRECTION
One idea. A clearer story.
BUSINESS IDEA
There is more behind your offer than a list of features.
STORY DIRECTION
Show the problem, explain the thinking, make the value clear.
FROM IDEA TO CONTENT
01 — PLAN
02 — SCRIPT
03 — CREATE
Strategy first
Built around you
SEE THE THINKING BEHIND THE WORK
A practical look at content strategy.
Explore independent campaign breakdowns to see how hooks, storytelling and creative direction work. These educational examples are not Storyboli client results.
CASE STUDIES / CONTENT ANALYSIS
Viral Content, Broken Down
What made people stop, watch and share? We examine standout videos and social campaigns, then turn the lessons into practical content ideas for your business.
External content, analyzed by Storyboli. Reported results link to dated sources; the creative lessons are our interpretation.
01 / YouTube · Long-form
MrBeast’s Squid Game in Real Life
A familiar challenge becomes a complete story: 456 contestants, a stated prize and one eventual winner. Published 24 November 2021, the video keeps its destination clear across successive games.
Read the MrBeast breakdown
WHY IT WORKED: OUR READING
Hook: make the challenge clear
The title names the familiar format and the prize. Our reading: viewers can understand the premise before clicking, and the opening has a concrete promise to deliver.
Pacing: show meaningful progress
Games and eliminations make progress visible. We interpret the changing obstacles as a reason to stay curious; we do not have the video’s audience-retention data.
Payoff: answer the central question
The competition reaches a winner. The transferable lesson is to plan the resolution before polishing the hook, so each step earns its place in the story.
Apply the lesson to your business
For a founder or expert, we can plan a short video around one real question, visible steps and a finished demonstration. We plan. You record. We create.
What we could create
- One short-form concept with a defined payoff
- Three hook options and one recording-ready script
- One Reel edit from supplied footage, with captions
Content Solutions & Strategy · Scriptwriting & Hook Development · Short-Form Video & Storytelling
YouTube described the original video as approaching one billion views on 12 June 2026. This is a dated report, not a live counter.
02 / YouTube · Brand launch
Dollar Shave Club’s Launch Video
A founder walks through a warehouse explaining a razor subscription with blunt humor and visual gags. Published 6 March 2012, the video gives a straightforward offer a distinctive personality.
12,000
orders in the first 48 hours
Source: Michael Dubin’s first-person account in Inc. · 26 June 2017
Read the Dollar Shave Club breakdown
WHY IT WORKED: OUR READING
Hook: establish the offer early
The opening introduces the founder, product and value proposition quickly. Our reading: the humor has a useful foundation because viewers know what is being offered.
Pacing: let visuals add meaning
The explanation continues while the setting supplies visual jokes. This gives us a model for removing repeated setup and making editing choices support the message.
Payoff: bring personality back to the product
The ending returns to joining the club. The lesson is to keep the offer understandable throughout, so the entertainment and the intended action belong together.
Apply the lesson to your business
For a small business, we can shape a founder introduction around one customer problem, one clear offer and humor that fits your brand. You record from our brief; we create the short video.
What we could create
- One founder-video script with three hook options
- One recording brief with simple visual prompts
- One short-form edit with captions and a clear offer
Brand Positioning & Messaging · Scriptwriting & Hook Development · Short-Form Video & Storytelling
Founder Michael Dubin reported this outcome on 26 June 2017, alongside a one-day, $4,500 shoot. These are historical, self-reported figures.
Watch the original launch video
Michael Dubin’s first-person account in Inc.
03 / TikTok & Social · Campaign
Duolingo’s Dead Duo Campaign
In February 2025, Duolingo turned its mascot’s staged death into a mystery unfolding across social posts and the app. This breakdown examines a coordinated campaign rather than one viral post.
1.7B
organic campaign impressions
Source: Duolingo’s Q1 FY2025 shareholder letter, page 3 · Q1 FY2025 reporting period
Read the Duolingo breakdown
WHY IT WORKED: OUR READING
Hook: change a familiar situation
The announcement abruptly changes a familiar character’s situation. Our interpretation: the unanswered mystery invites curiosity because the audience already knows the mascot and its personality.
Story: connect the installments
Clues and follow-up posts move one story forward. We read this as consistent narrative planning, supported by the brand’s established character and an existing audience.
Participation: connect attention to activity
Duolingo reported a meaningful lift in new and returning users. Our reading: give participation a useful purpose, then measure product activity separately from campaign reach.
Apply the lesson to your business
For a small brand, we can turn a real customer question into a three-part series. Each post delivers useful information, preserves your voice and gives viewers a reason to follow the story.
What we could create
- One three-episode concept and publishing sequence
- Three short scripts with recording prompts
- Three Reel edits from supplied footage, plus captions
Content Solutions & Strategy · Scriptwriting & Hook Development · Short-Form Video & Storytelling · Social Creative & Editorial
Duolingo reported this figure in its Q1 FY2025 shareholder letter, page 3. Impressions count exposures, including repeat views; they are not unique viewers or customers.
See the original TikTok announcement
Duolingo’s Q1 FY2025 shareholder letter, page 3
HOW WE WORK TOGETHER
Your expertise.
Our content team.
01
Research & direction
We study your audience, offer and content niche, then build the monthly direction.
02
Scripts & recording plan
We write hooks and scripts with clear instructions for what to record.
03
You film. We edit.
Record your footage using the plan. We shape it into short videos with captions and agreed edits.
04
Approve, publish & review
You approve the work. We publish on the agreed channels and review performance to inform the next month.
A CLEAR WAY TO COLLABORATE
What you do. What we do.
YOUR PART
Share your expertise
Provide your business context, record the footage and give feedback and approvals.
OUR PART
Run the content workflow
Research, plan, script, edit, prepare publishing and review the agreed monthly output.
YOUR MONTHLY CONTENT TEAM
Choose your publishing pace.
Research, scripts, editing and publishing. You bring your expertise and record the footage. We bring the monthly content workflow.
GROW
$2,695 USD / month
15 short videos / month
- 7 Instagram stories / month
- Niche research and monthly content direction
- Scripts, hooks and filming prompts
- Editing and captions
- Publishing to agreed social channels
- Onboarding and review calls
- Monthly reporting and email support
SCALE
$3,195 USD / month
20 short videos / month
- 10 Instagram stories / month
- Niche research and monthly content direction
- Scripts, hooks and filming prompts
- Editing and captions
- Publishing to agreed social channels
- Onboarding and review calls
- Monthly reporting and email support
DOMINATE
$4,195 USD / month
30 short videos / month
- 15 Instagram stories / month
- Niche research and monthly content direction
- Scripts, hooks and filming prompts
- Editing and captions
- Publishing to agreed social channels
- Onboarding and review calls
- Monthly reporting and email support
Monthly service pricing in USD. Video specifications, platforms, revision rounds, turnaround, billing and commitment are confirmed in your written proposal before work starts.
BUILT AROUND YOUR BUSINESS
Make your expertise easier to share.
DIRECTION
A plan before production
Connect the content to your audience and offer.
VOICE
Scripts that sound like you
Turn your experience into clear hooks and useful stories.
CONSISTENCY
A repeatable workflow
Keep planning, recording, approvals and publishing connected.
BEFORE WE START
A few practical questions.
Do I need to film the videos?
Yes. You provide the expertise and record the footage. We provide scripts and filming direction, then edit the supplied footage.
What is included in a monthly package?
Each tier includes the listed short videos and Instagram stories, supported by research, scripting, editing, publishing, calls, reporting and email support. Exact production specifications are agreed in your proposal.
Can you guarantee views, followers or sales?
No. We build a consistent content process and review performance, but specific audience or revenue results cannot be guaranteed.
What about platforms, revisions and contract length?
We agree channels, editing specifications, revision limits, turnaround, billing and cancellation terms in writing before you become a client.
Can I buy the books without becoming a client?
Yes. Write to Scroll and Shoot to Publish are available in the $59 digital bundle. Other ebooks are sold separately in the digital products section.
PREFER TO CREATE IT YOURSELF?
Write to Scroll + Shoot to Publish
Two companion books for writing scripts and producing phone videos. $59 USD, one-time purchase.
YOUR NEXT CHAPTER
Your brand already has
a story.
Build a monthly content workflow with us, or explore the books for your own creative process.